The Summer Business Series

We all want to provide the best experiences for the children we care for, the families we serve, and the employees we hire. To do this, we need to present ourselves as knowledgeable and professional, with a well-managed business.

Join us this summer for a series of workshops designed to assist you in improving your business skills and people skills.  

The material presented will be appropriate for anyone who works - or wants to work - in a supervisory or administrative capacity in a center, preschool, school-age program or family child care home.  Professional development certificates will be given for each workshop attended. Come for 1, 2, or all 3 days. Space is very limited, so register early. Lunch and snacks are included.


July 20, 2019 - a focus on interviews

July 27, 2019 - a focus on business practices with Tom Copeland

August 3, 2019 - a focus on marketing


July 20, 2019:

8:00am – pick-up packets (Up to 6.5 training hours)

8:30am – 10:00am – Workshop 1: Defining and Presenting Your Early Childhood Philosophy

10:00am – 10:30am – Break

10:30am – 12:30pm – Workshop 2: How to Avoid Hiring a Child Abuser

12:30pm – 1:30pm – Lunch, provided

1:30pm – 3:00pm – Workshop 3: Resumes and Interviews

Workshop 1 – “Defining and Presenting Your Early Childhood Philosophy” presented by Dr. Maria-Isabel Ballivian, Executive Director of ACCA Child Development Center

We all have a personal philosophy on what is the best way to care for and teach young children. We need to be knowledgeable about our early childhood philosophy, and be able to defend best practices in child care against individuals challenging them.

Maria has watched her program grow as the Executive Director of ACCA Child Development Center since 2010. Prior to this, she was the director of Kids Corner Day Care Center, and the infant toddler coordinator at CentroNia. She received her education at Universidad Catolíca Boliviana.

Workshop 2 – “How to Avoid Hiring a Child Abuser” presented by Donna Wilson-Peal, Technical Assistant, the Childcare Network / Child Care Aware of Northern Virginia

Guess what! It is hard to find quality, hard-working employees, and candidates don’t walk in wearing signs that say, “Potential Child Abuser.” The only recourse we have is to practice due diligence in our interviewing and hiring practices. We need to show potential abusers that we are knowledgeable about child abuse, thereby making your program a place where they do not want to work. We will discuss job applications, interview questions, and job reference questions.

Donna has a degree in Developmental Psychology, Elementary Education, and Early Childhood Education from Carnegie Mellon University. She has worked in the early childhood field as an assistant teacher, lead teacher, and director of a variety of programs including a small college lab preschool, a teen parent program, and military child care centers serving over 200 children and their families. She has also worked with school-aged children as a long-term substitute and in the child care setting. When she was a stay-at-home mom, she was a school volunteer and a school board president. She currently serves the early childhood programs of Northern Virginia as a Technical Assistant for The Childcare Network / Child Care Aware of Northern Virginia.

Workshop 3 – “Resumes and Interviews” presented by area child care professionals

This is the opportunity for you to fine tune your hiring skills. Participants will have the opportunity to bring in their resumes and have them reviewed by a child care professional. They will also have the opportunity to practice interviewing techniques as the interviewer and as the job candidate.

July 27, 2019:

8:15am – pick up packets (Up to 6 training hours)

9:00am – 12:00pm – Workshop 1: Reducing Your Risks: Legal and Insurance Issues

12:00pm – 1:00pm – Lunch, provided

1:00pm – 3:00pm – Workshop 2: Coming to Terms: How to Effectively Use Contracts and Policies

Tom Copeland’s area of expertise is family child care, but these two workshops are appropriate for both family child care and center-based care.

Workshop 1 – Reducing Your Risks: Legal and Insurance Issues” presented by Tom Copeland, Nationally known trainer, author, and advocate of the family child care business

Participants will learn how to protect the children in their care, their property and themselves. Content includes a self-protection checklist to help reduce risks, homeowner’s and business property insurance, and business liability and car insurance. We will also discuss legal issues such as custody disputes, price fixing, privacy, and Americans with Disabilities Act. Finally, we will discuss how to find and use a lawyer.

Workshop 2 – Coming to Terms: How to Effectively Use Contracts and Policies” presented by Tom Copeland, Nationally known trainer, author, and advocate of the family child care business

Participants will learn how to establish an effective contract and policies and enforce their agreements with parents. Content includes how to establish a business relationship with parents, and the four key elements of a contract. We will also discuss how a contract and policies differ, and how to resolve conflicts and enforce agreements. Finally, we will discuss how to write a transportation policy that protects you and the children in your care.

Tom Copeland is the nation’s leading trainer, author and advocate on the business of family child care since 1981. Tom is a licensed attorney and has presented hundreds of business workshops for family child care providers across the country. He answers thousands of calls and emails each year to help providers, tax professionals and trainers understand complex business and tax issues. From 1981 to 2009 Tom worked at Resources for Child Caring in Minnesota, where he was the director of Redleaf National Institute for 15 years. Tom has written nine books on the business of family child care published by Redleaf Press, a division of Resources for Child Caring. Tom was on the board of directors of First Children’s Finance, a non-profit organization providing low interest loans and consulting and technical assistance to help family child care providers succeed as a business. They operate in Minnesota, Iowa, Michigan, North and South Dakota, Kansas, Missouri and Texas. Tom graduated from Macalester College (BA) in 1972 and from William Mitchell College of Law (JD) in 1980. Tom lives in St. Paul, Minnesota with his wife, Diane, and two cats, Duke and Ella.

Please note: Tom Copeland will have his books available for sale.

August 3, 2019:

8:00am – pick-up packets (Up to 4 training hours)

8:30am – 10:00am – Workshop 1: Print and Online Tools to Market Your Program

10:00am – 10:30am – Break, snacks provided

10:30am – 12:30pm – Workshop 2: Websites 101

Workshop 1 – “Print and Online Tools to Market Your Program” presented by Gentri Green, Stay at home mother and self-employed public relations expert

This interactive workshop will discuss marketing your preschool, child care center, or family child care business. Learn how to get the word out online through the use of Facebook, email campaigns, and Google ads. We will also work on creating written materials, such as brochures and business cards, that will showcase your program.

Gentri has a degree in Public Relations from Utah State University and a masters in Instructional Technology and Design. She has been designing brochures, posters, fliers, email campaigns, and websites for numerous organizations over the past 15 years. She is the mother of three young children.

Workshop 2 – “Websites 101” presented by Lisa Keyser, LMK Web Design and Consulting

Does every business need a website? How hard is it to get one and what should it say? Learn about what options you have to create and maintain a website for your childcare business. *You do not need to bring a computer for this workshop.

Lisa has been building websites for over 15 years, with experience from the early days of hand-coding, to the drag-and-drop era of the early 2000s, to today’s proliferation of newer and better ways to be online. Her company has built, maintained, and fixed websites for dozens of small businesses, nonprofits, associations, and entrepreneurs over the past dozen years. Today she and her family reside in Alexandria, where she runs her business with a nationwide team of experts in everything from design and code to content and marketing.

Event Properties

Event Date 8-03-2019
Event End Date Saturday, August 03, 2019 12:30 pm
Individual Price $10 each day
Location Homewood Suites by Hilton - Woodbridge

This event is full and we are no longer accepting registrations.

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Because many of our services are free, we rely on the generosity of individuals and businesses in our community for financial support. All donations are tax-deductible. Thank you for your generosity!